/* FlowCap — Sensory Ecommerce Email Marketing */
:root {
  --bg: #F7F3ED;
  --bg-alt: #EDE7DC;
  --fg: #1C1917;
  --fg-muted: #78716C;
  --accent: #2D5016;
  --accent-light: #4A7A2A;
  --amber: #D97706;
  --amber-light: #FCD34D;
  --white: #FFFFFF;
  --border: rgba(28, 25, 23, 0.12);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* NAV */
.nav {
  padding: 20px 40px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
  position: sticky;
  top: 0;
  z-index: 10;
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 1.25rem;
  color: var(--accent);
  letter-spacing: -0.02em;
}
.nav-tagline {
  font-size: 0.8rem;
  color: var(--fg-muted);
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

/* HERO */
.hero {
  padding: 80px 40px 60px;
  background: var(--bg);
}
.hero-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.hero-eyebrow {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--accent);
  margin-bottom: 20px;
  padding: 6px 12px;
  background: rgba(45, 80, 22, 0.08);
  border-radius: 4px;
}
.hero-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(2.2rem, 4vw, 3.4rem);
  font-weight: 700;
  line-height: 1.1;
  color: var(--fg);
  letter-spacing: -0.03em;
  margin-bottom: 20px;
}
.hero-headline em {
  font-style: italic;
  color: var(--accent);
}
.hero-lede {
  font-size: 1.05rem;
  color: var(--fg-muted);
  line-height: 1.65;
  max-width: 440px;
}

/* Flow Diagram */
.flow-diagram {
  display: flex;
  align-items: center;
  gap: 0;
  margin-bottom: 32px;
  flex-wrap: wrap;
  gap: 8px;
}
.flow-node {
  display: flex;
  flex-direction: column;
  padding: 14px 18px;
  border-radius: 10px;
  background: var(--white);
  border: 1px solid var(--border);
  min-width: 120px;
}
.flow-node-label {
  font-weight: 600;
  font-size: 0.85rem;
  color: var(--fg);
}
.flow-node-sub {
  font-size: 0.72rem;
  color: var(--fg-muted);
  margin-top: 2px;
}
.flow-node-shopify { border-left: 3px solid var(--accent); }
.flow-node-klaviyo { border-left: 3px solid var(--amber); }
.flow-node-revenue { border-left: 3px solid var(--accent-light); }
.flow-arrow {
  color: var(--fg-muted);
  display: flex;
  align-items: center;
  flex-shrink: 0;
}

.hero-stat-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.hero-stat {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 10px;
  padding: 16px;
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.hero-stat-number {
  font-family: 'Fraunces', serif;
  font-size: 1.8rem;
  font-weight: 700;
  color: var(--accent);
  line-height: 1;
}
.hero-stat-label {
  font-size: 0.78rem;
  color: var(--fg-muted);
  line-height: 1.4;
}

/* PROOF */
.proof {
  padding: 80px 40px;
  background: var(--accent);
  color: var(--white);
}
.proof-inner { max-width: 1100px; margin: 0 auto; }
.proof-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.8rem, 3.5vw, 2.8rem);
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: -0.02em;
  margin-bottom: 24px;
  color: var(--white);
}
.proof-body {
  font-size: 1rem;
  color: rgba(255,255,255,0.75);
  line-height: 1.7;
  max-width: 640px;
  margin-bottom: 16px;
}
.proof-logos { margin-top: 48px; }
.proof-logos-label {
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: rgba(255,255,255,0.45);
  margin-bottom: 16px;
}
.proof-logos-row {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.proof-brand {
  display: inline-block;
  padding: 6px 14px;
  background: rgba(255,255,255,0.1);
  border: 1px solid rgba(255,255,255,0.2);
  border-radius: 100px;
  font-size: 0.82rem;
  color: rgba(255,255,255,0.85);
  font-weight: 500;
}

/* SECTION LABEL */
.section-label {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--accent);
  margin-bottom: 16px;
}

/* HOW */
.how { padding: 80px 40px; background: var(--bg); }
.how-inner { max-width: 1100px; margin: 0 auto; }
.how-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 56px;
  max-width: 500px;
}
.how-steps {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 40px 48px;
}
.how-step-num {
  font-family: 'Fraunces', serif;
  font-size: 0.9rem;
  font-weight: 700;
  color: var(--amber);
  margin-bottom: 10px;
  letter-spacing: 0.04em;
}
.how-step-title {
  font-family: 'Fraunces', serif;
  font-size: 1.15rem;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 8px;
  letter-spacing: -0.01em;
}
.how-step-body {
  font-size: 0.9rem;
  color: var(--fg-muted);
  line-height: 1.6;
}
.how-step-badge {
  display: inline-block;
  font-size: 0.65rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--accent);
  background: rgba(45, 80, 22, 0.1);
  padding: 3px 8px;
  border-radius: 3px;
  margin-bottom: 8px;
}

/* PRICING */
.pricing { padding: 80px 40px; background: var(--bg-alt); }
.pricing-inner { max-width: 1100px; margin: 0 auto; }
.pricing-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 12px;
}
.pricing-sub {
  font-size: 1rem;
  color: var(--fg-muted);
  margin-bottom: 40px;
  max-width: 480px;
}
.pricing-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 48px;
  max-width: 620px;
}
.pricing-model-tag {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--white);
  background: var(--accent);
  padding: 4px 10px;
  border-radius: 4px;
  margin-bottom: 24px;
}
.pricing-amount {
  display: flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 32px;
}
.pricing-flat {
  font-family: 'Fraunces', serif;
  font-size: 3rem;
  font-weight: 800;
  color: var(--fg);
  letter-spacing: -0.04em;
}
.pricing-per {
  font-size: 0.95rem;
  color: var(--fg-muted);
}
.pricing-pct {
  font-family: 'Fraunces', serif;
  font-size: 2.2rem;
  font-weight: 700;
  color: var(--amber);
  letter-spacing: -0.02em;
}
.pricing-rev {
  font-size: 0.9rem;
  color: var(--fg-muted);
}
.pricing-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 12px;
  margin-bottom: 32px;
  padding-top: 24px;
  border-top: 1px solid var(--border);
}
.pricing-features li {
  font-size: 0.92rem;
  color: var(--fg);
  padding-left: 24px;
  position: relative;
}
.pricing-features li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 8px;
  width: 14px;
  height: 14px;
  background: var(--accent);
  border-radius: 50%;
  opacity: 0.8;
}
.pricing-clarity {
  font-size: 0.88rem;
  color: var(--fg-muted);
  line-height: 1.6;
  background: var(--bg);
  padding: 16px;
  border-radius: 8px;
  border-left: 3px solid var(--amber);
}
.pricing-clarity strong { color: var(--fg); }

/* NICHE */
.niche { padding: 80px 40px; background: var(--bg); }
.niche-inner { max-width: 1100px; margin: 0 auto; }
.niche-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 24px;
  max-width: 580px;
}
.niche-body {
  font-size: 1rem;
  color: var(--fg-muted);
  line-height: 1.7;
  max-width: 640px;
  margin-bottom: 16px;
}
.niche-products {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 40px;
}
.niche-product {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 20px;
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.niche-product-icon {
  color: var(--accent);
  margin-bottom: 4px;
}
.niche-product-name {
  font-weight: 600;
  font-size: 0.95rem;
  color: var(--fg);
}
.niche-product-note {
  font-size: 0.78rem;
  color: var(--fg-muted);
  line-height: 1.4;
}

/* CLOSING */
.closing { padding: 100px 40px; background: var(--accent); color: var(--white); }
.closing-inner { max-width: 1100px; margin: 0 auto; }
.closing-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(2rem, 3.5vw, 3rem);
  font-weight: 700;
  letter-spacing: -0.03em;
  color: var(--white);
  line-height: 1.15;
  margin-bottom: 28px;
  max-width: 640px;
}
.closing-body {
  font-size: 1.05rem;
  color: rgba(255,255,255,0.72);
  line-height: 1.7;
  max-width: 580px;
  margin-bottom: 16px;
}
.closing-statement {
  font-family: 'Fraunces', serif;
  font-size: 1.25rem;
  font-style: italic;
  color: var(--amber-light);
  margin-top: 32px;
  font-weight: 600;
}

/* FOOTER */
.footer { padding: 40px; background: #151812; color: rgba(255,255,255,0.4); }
.footer-inner { max-width: 1100px; margin: 0 auto; display: flex; flex-direction: column; gap: 8px; }
.footer-logo {
  font-family: 'Fraunces', serif;
  font-size: 1.1rem;
  font-weight: 700;
  color: rgba(255,255,255,0.7);
}
.footer-sub { font-size: 0.85rem; }
.footer-links { margin-top: 8px; }
.footer-audit-link {
  font-size: 0.82rem;
  color: var(--amber-light);
  text-decoration: none;
  font-weight: 500;
}
.footer-audit-link:hover { text-decoration: underline; }

/* HERO CTA */
.hero-cta-wrap {
  margin-top: 32px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  align-items: flex-start;
}
.hero-cta-note {
  font-size: 0.78rem;
  color: var(--fg-muted);
}

/* BUTTONS */
.btn-primary {
  display: inline-block;
  background: var(--accent);
  color: var(--white);
  font-size: 0.92rem;
  font-weight: 600;
  padding: 14px 24px;
  border-radius: 8px;
  text-decoration: none;
  letter-spacing: -0.01em;
  transition: background 0.15s ease;
}
.btn-primary:hover { background: var(--accent-light); }
.btn-primary--large {
  font-size: 1.05rem;
  padding: 18px 32px;
  border-radius: 10px;
}

/* FOUNDER */
.founder {
  padding: 80px 40px;
  background: var(--bg-alt);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.founder-inner {
  max-width: 760px;
  margin: 0 auto;
}
.founder-quote-mark {
  font-family: 'Fraunces', serif;
  font-size: 6rem;
  color: var(--accent);
  opacity: 0.2;
  line-height: 0.6;
  margin-bottom: 16px;
  display: block;
}
.founder-quote {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.25rem, 2.5vw, 1.7rem);
  font-weight: 500;
  font-style: italic;
  line-height: 1.5;
  color: var(--fg);
  letter-spacing: -0.01em;
  margin-bottom: 28px;
  border: none;
}
.founder-byline {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 32px;
}
.founder-avatar {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--accent);
  color: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.02em;
}
.founder-name {
  font-weight: 600;
  font-size: 0.9rem;
  color: var(--fg);
  display: block;
}
.founder-title {
  font-size: 0.78rem;
  color: var(--fg-muted);
  display: block;
}
.founder-body {
  font-size: 1rem;
  color: var(--fg-muted);
  line-height: 1.7;
  margin-bottom: 16px;
}

/* PROOF — PROBLEM SECTION */
.proof-label {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: rgba(255,255,255,0.6);
  margin-bottom: 16px;
}
.proof-gap-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(200px, 1fr));
  gap: 16px;
  margin: 40px 0;
}
.proof-gap-item {
  background: rgba(255,255,255,0.07);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 10px;
  padding: 18px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.proof-gap-flow {
  font-weight: 600;
  font-size: 0.88rem;
  color: var(--white);
}
.proof-gap-status {
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  padding: 3px 8px;
  border-radius: 4px;
  display: inline-block;
  width: fit-content;
}
.proof-gap-missing {
  background: rgba(217, 119, 6, 0.25);
  color: var(--amber-light);
}
.proof-gap-impact {
  font-size: 0.78rem;
  color: rgba(255,255,255,0.55);
  line-height: 1.5;
}
.proof-summary {
  background: rgba(255,255,255,0.1);
  border-left: 4px solid var(--amber-light);
  border-radius: 0 8px 8px 0;
  padding: 18px 20px;
  font-size: 0.95rem;
  color: rgba(255,255,255,0.85);
  line-height: 1.6;
}
.proof-summary strong { color: var(--white); }

/* FLOWS */
.flows {
  padding: 80px 40px;
  background: var(--bg-alt);
}
.flows-inner { max-width: 1100px; margin: 0 auto; }
.flows-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 12px;
}
.flows-sub {
  font-size: 1rem;
  color: var(--fg-muted);
  margin-bottom: 48px;
  max-width: 520px;
}
.flows-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
.flow-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 24px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.flow-card-num {
  font-family: 'Fraunces', serif;
  font-size: 0.82rem;
  font-weight: 700;
  color: var(--amber);
  letter-spacing: 0.04em;
}
.flow-card-name {
  font-family: 'Fraunces', serif;
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--fg);
  letter-spacing: -0.01em;
  line-height: 1.3;
}
.flow-card-desc {
  font-size: 0.86rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* PRICING — UPDATED LAYOUT */
.pricing-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  align-items: start;
}
.pricing-math {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 32px;
}
.pricing-math-label {
  font-size: 0.72rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--fg-muted);
  margin-bottom: 20px;
}
.pricing-math-table {
  display: flex;
  flex-direction: column;
  gap: 0;
  border: 1px solid var(--border);
  border-radius: 8px;
  overflow: hidden;
  margin-bottom: 16px;
}
.pricing-math-row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 10px 14px;
  font-size: 0.85rem;
  border-bottom: 1px solid var(--border);
  gap: 16px;
}
.pricing-math-row:last-child { border-bottom: none; }
.pricing-math-divider { border-top: 2px solid var(--border); margin-top: -1px; }
.pricing-math-total {
  background: rgba(45, 80, 22, 0.06);
  font-weight: 600;
}
.pricing-math-key { color: var(--fg-muted); flex-shrink: 0; }
.pricing-math-val { font-weight: 500; color: var(--fg); text-align: right; }
.pricing-math-green { color: var(--accent); }
.pricing-math-red { color: #B91C1C; }
.pricing-math-note {
  font-size: 0.78rem;
  color: var(--fg-muted);
  font-style: italic;
  line-height: 1.5;
}

/* CLOSING CTA */
.closing-cta-wrap {
  margin-top: 40px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  align-items: flex-start;
}
.closing-cta-note {
  font-size: 0.8rem;
  color: rgba(255,255,255,0.5);
}

/* RESPONSIVE */
@media (max-width: 768px) {
  .hero-inner { grid-template-columns: 1fr; gap: 40px; }
  .hero-text { order: 1; }
  .hero-visual { order: 2; }
  .how-steps { grid-template-columns: 1fr; }
  .niche-products { grid-template-columns: 1fr; }
  .hero { padding: 48px 24px 40px; }
  .proof, .how, .pricing, .closing, .founder, .flows { padding: 60px 24px; }
  .pricing-card { padding: 28px; }
  .pricing-flat { font-size: 2.2rem; }
  .hero-stat-row { grid-template-columns: 1fr; }
  .nav { padding: 16px 24px; }
  .flows-grid { grid-template-columns: 1fr; }
  .pricing-layout { grid-template-columns: 1fr; }
  .proof-gap-grid { grid-template-columns: 1fr 1fr; }
}